Analytics Engineering

Your data, made to add up.

An independent practice helping analytics and media teams turn scattered data into one source of truth.

What I do

Data models, pipelines and metric definitions that make reporting dependable, and keep it that way as things change.

Bringing spend, delivery and outcomes from many platforms into a single, consistent view.

Measurement and reporting foundations for retail media, whether you run the network or buy on it.

Architecture reviews, tooling decisions and an experienced second opinion when the stakes are high.

Root Seventeen is a one-person consultancy. You work directly with the person doing the work, with no hand-offs and no layers.

Engagements are scoped to the problem: a focused project, an ongoing partnership, or a short assessment to work out where to start.